Trust, Personalized Service, and Experience
James Page Insurance has a rich history of providing insurance services to local Haverhill and Merrimack Valley families and businesses, dating back to 1878. As a fifth-generation family-owned and operated independent agent, we take pride in serving our multi-generational customers. We are the leading provider of home, auto, and life insurance, protecting our customers' families and lifestyles, and the number one commercial insurance agency in the area, serving small businesses, large corporations, non-profit organizations, and municipalities.
Our Legacy - 143 Years in the Making
The Founding:
The William H. Page Insurance Agency was founded in 1878, only four years before the Great Fire of 1882 decimated much of downtown Haverhill. This disaster was a massive loss for the city and the amount of money paid out to insureds by the agency was substantial. 1878 James G. Page James G. Page joined his father in the business and became president of the agency, leading it through the Great Depression and World War II. These were challenging times, but the agency persevered and continued to grow.
1953:
James F. Page became president in 1953, overseeing a period of rapid growth and expansion. The agency acquired several other local insurance agencies and expanded its offerings to include home, auto, and life insurance.
1987:
In 1987, James F. Page II became president, continuing the family tradition of leadership and service. Under his guidance, the agency embraced technology, implementing new systems and tools to better serve its customers.
2011:
James F. Page III became president in 2011, marking the fifth generation of family leadership. He has continued to build on the agency's legacy of service and innovation, expanding its commercial insurance offerings and strengthening its relationships with local businesses and communities.
Our Services
At James Page Insurance, we offer a wide range of insurance services tailored to meet the unique needs of our customers. Our offerings include:
- Automobile Insurance: We offer a variety of automobile insurance options, including liability, collision, comprehensive, and uninsured motorist coverage, to protect you and your vehicle on the road.
- Business Insurance: Our commercial insurance offerings include property, liability, workers' compensation, cyber liability, and directors and officers insurance, to protect your business and employees from financial loss.
- Homeowner Insurance: We provide homeowner insurance options to protect your home and personal property from loss or damage. Our offerings include dwelling, personal property, liability, and additional living expenses coverage.
- Lifestyle Protection: We offer a variety of insurance options to protect your lifestyle, including valuable items, personal liability, and identity theft coverage.
- Other Insurance: We also provide a range of other insurance options, including flood, umbrella, and long-term disability insurance, to provide you with comprehensive protection.
At James Page Insurance, we understand that insurance can be frustrating, but it doesn't have to be! With us, you have a team of people who care about you and are ready to go that extra mile to meet your needs and help you navigate your insurance.
Communication and Client Service
The reviews highlight exceptional communication and client service provided by James Page Insurance. Sam, a team member, is praised for her timely and effective communication, making clients feel confident in her ability to understand their needs. Megan is also commended for her professionalism, attention to detail, and exceptional service. The agency's staff is consistently described as pleasant, accommodating, and helpful, making clients feel valued and supported.
Insurance Coverage and Service
Insured parties appreciate the insurance coverage provided by James Page Insurance, which ensures they feel protected and secure. The agency's team surveys policies, provides detailed explanations of coverage, and suggests affordable ways to improve coverage without sacrificing savings. Clients appreciate the efficient, timely, and professional processes used by the agency, including regular check-ins and detailed explanations of coverage.
Pricing and Value
Clients are impressed by the cost savings they experience when switching to James Page Insurance. Jim, the agent, saves clients hundreds of dollars a year by providing expert guidance and advice. The agency's office is described as hands-on, taking the time to understand clients' policies and provide personalized service.
Overall Experience
Reviewers unanimously praise James Page Insurance for its exceptional service, professionalism, and attention to detail. From the initial sign-up process to ongoing support and claims processing, clients have an outstanding experience with the agency. They appreciate the agency's knowledge, responsiveness, and understanding, making them feel confident in their insurance coverage.

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