Protecting You, Your Family, and Your Business for Over 65 Years
Our Story
Since 1953, Gene Morgan Insurance Agency has been proudly serving the insurance needs of California. Our agency was founded by Gene Morgan, who started selling home and life insurance door-to-door in Livermore. Shortly after, he opened his first office location on P Street, where he began offering all other lines of personal and commercial insurance. Today, we are a family-owned business, operated jointly by Mike and Michelle Morgan, who continue to uphold the legacy of providing complete and professional insurance coverage to the Livermore and East Bay Area communities.
Our Services
At Gene Morgan Insurance Agency, we offer a wide range of insurance services to individuals, families, and businesses. Our experienced agents will work with you to tailor an insurance program that satisfies your unique needs. We provide coverages including:
- Home Insurance: Protect your home and personal belongings with our comprehensive homeowners' insurance policies.
- Auto Insurance: Get the best auto insurance rates and coverage for your vehicle.
- Life Insurance: Secure your family's financial future with our term life, universal life, and whole life insurance options.
- Business Insurance: Protect your business with our commercial auto, commercial property, workers' compensation, and professional liability insurance policies.
- Health Insurance: Find affordable health insurance options for individuals, families, and businesses.
- Farm & Ranch Insurance: Protect your farm or ranch with our specialized insurance policies.
- Long-Term Care Insurance: Plan for your future care with our long-term care insurance options.
- Medicare and Annuities: Let us help you navigate Medicare options and find the best annuity products for your needs.
Our Team
Our team of licensed insurance agents is dedicated to providing superior customer service and personalized insurance solutions. With over 65 years of combined experience, our agents have the expertise to understand your unique coverage needs and find the best insurance companies to provide the most competitive rates. Meet our team members, including Ofelia and Karla, who are bilingual English and Spanish speakers.
Get a Quote Today!
Use our online quoting tools or give us a call to get a free, no-obligation quote today! Our agents are always available to answer your questions and provide personalized service.
Outstanding Customer Service
The majority of reviewers praised the exceptional service they received from Gene Morgan Insurance, particularly from employees like Sandra, Michelle, Karla, and Christine. They were commended for their helpfulness, prompt responses, and ability to explain complex insurance information in a clear and concise manner.
Efficient Claims Handling
Several reviewers appreciated the assistance they received from Gene Morgan Insurance when dealing with claims. Karla, in particular, was notable for her swift responses and guidance throughout the claims process.
Personalized Service
Many reviewers felt that the staff at Gene Morgan Insurance provided personalized service, taking the time to understand their specific needs and offering tailored solutions. This personalized approach helped build trust and ensured that customers felt valued.
Communication
Effective communication was a hallmark of Gene Morgan Insurance's service, with staff members consistently responding quickly to queries and keeping customers informed throughout the insurance process.

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