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Business Details
31 Years
experience
Trusted Health Insurance Advisors in Atlanta
Health Insurance Advisors is a client-focused, data-driven health insurance agency specializing in providing objective, carrier-neutral solutions for individuals, families, and small businesses. Founded in 1995 by Joseph LePage, a 30-year industry veteran, we represent major national insurers like Humana, BlueCross BlueShield, and United Healthcare while maintaining an A+ Better Business Bureau rating since 2005. Our services include comprehensive Medicare plan reviews, needs analysis, and annual policy evaluations to ensure clients maintain cost-effective coverage.

We distinguish ourselves through transparent pricing with no added fees, 24/7 enrollment assistance, and ongoing support for claims resolution. Our team's expertise spans health insurance marketplaces, short-term plans, and employer-sponsored benefits management. We prioritize client advocacy through personalized plan recommendations and simplified explanations of complex insurance structures. Our Atlanta-based operation serves clients nationwide through digital platforms while maintaining local market expertise in Georgia's healthcare landscape.
Services
Health Insurance Plans Medicare Plan Reviews Short-Term Insurance Employer-Sponsored Benefits Policy Analysis
Details
  • Year established: 1995
Highlights and features
  • We maintain an A+ BBB rating since 2005
  • We represent all major national insurance carriers
  • Our team includes 30-year industry veterans
  • We provide annual policy reviews at no charge
  • We offer 24/7 online enrollment assistance
Associations and certifications
  • Better Business Bureau (BBB)
Services
Health Insurance Plans
We provide access to all marketplace health insurance options from major carriers including Humana, BlueCross BlueShield, and United Healthcare. Our clients receive personalized plan comparisons and objective recommendations based on individual needs. Our service includes application assistance and ongoing policy management throughout the coverage period.
Medicare Plan Reviews
Our specialists conduct comprehensive Medicare plan evaluations for transitioning seniors. We explain Part A, B, C, and D coverage details, associated costs, and network limitations. Our annual reviews ensure clients maintain optimal coverage while navigating changes in health status or prescription needs.
Short-Term Insurance
We offer UnitedHealthcare short-term plans with 40-60% lower premiums than ACA marketplace options. These plans provide accident coverage and new condition protection through UnitedHealthcare's Choice+ PPO network. We clearly explain pre-existing condition exclusions and underwriting requirements during the application process.
Employer-Sponsored Benefits
Our experts help small businesses navigate employer-sponsored insurance options. We analyze current plans, compare carrier offerings, and recommend cost-effective solutions. Our services include employee education, policy implementation, and ongoing benefits administration support.
Policy Analysis
We provide objective policy evaluations to identify coverage gaps and cost-saving opportunities. Our analysis includes network adequacy, prescription coverage, and out-of-pocket expense projections. We help clients understand policy limitations and coordinate coverage changes during life transitions.
People
Joseph LePage
Founding Principal
30-year health insurance veteran with expertise in marketplace solutions and employer benefits. Former senior executive at national benefits firm and Georgia Health Insurance Exchange advisor. Medicare benefit specialist since 2013.
Toni LePage
Claims Specialist
Licensed agent since 2013 with 8 years of claims adjuster experience. University of California Irvine economics graduate. Specializes in billing resolution and policyholder advocacy. Joined HealthPlanStore in 1995.
Molly Taylor
Health IT Specialist
Emory University psychology graduate with bioscience economic development background. Former marketing executive. Serves as health IT liaison and policy implementation specialist since 2016.
Cheryce Husar
Part-Time Consultant
Emory University biology graduate with decade-long insurance experience. Prep for Prep alumnus. Provides specialized project support while maintaining flexible schedule for travel and personal interests.
Questions
What health insurance options do you offer?
We represent all major carriers including Humana, BlueCross BlueShield, United Healthcare, and Aetna. Our offerings include marketplace plans, Medicare options, and short-term insurance solutions.
Are your rates truly the lowest available?
Yes, rates come directly from insurance companies as required by law. We don't add fees or surcharges, ensuring you receive the lowest legally available rates.
Do you help with Medicare transitions?
Yes, we provide comprehensive Medicare plan reviews explaining Part A-D coverage details, costs, and network limitations. Our specialists help clients choose appropriate coverage during enrollment periods.
What are short-term insurance limitations?
UnitedHealthcare short-term plans exclude pre-existing conditions and pregnancy coverage. They require passing eight underwriting questions and provide temporary protection with 40-60% lower premiums than ACA plans.
How can I apply for coverage?
Apply 24/7 through our online portal or speak with enrollment specialists by phone. We offer complete application assistance and policy comparisons to help you make informed decisions.
Are you BBB accredited?
Yes, we maintain an A+ Better Business Bureau rating since 2005 under our former business name Health Plan Store, demonstrating our commitment to ethical business practices.