PRL Associates

Our Vision

PRL Associates strives to empower individuals and families in the Southern Tier of New York with personalized insurance, financial planning, and risk management solutions. We prioritize building lasting relationships with our clients and offering proactive guidance through life's unexpected moments.

Who We Are

PRL Associates is a team of experienced professionals with deep expertise in insurance, financial planning, and risk mitigation. We partner with you to identify your unique needs and proactively offer tailored solutions to safeguard your future and protect what matters most.

Our Team

Led by John Lavo, Steve Carr, and Dennis Belardinelli, our team combines over 110 years of collective experience in the financial and insurance industries. We are passionate about building strong relationships with our clients and guiding them through every step of the process, from initial consultations to ongoing policy reviews and claims management.

Our Services

We offer a comprehensive range of services across various areas:

Personal Insurance

• Life insurance
• Health insurance
• Medicare
• Homeowners insurance
• Umbrella insurance
• Auto and motorcycle insurance

Business Insurance

• Property and liability insurance
• Group benefits insurance
• Retirement plans

Financial Planning

• Retirement planning and investment strategies
• Estate planning and long-term care planning

Additional Services

• Defensive driving training
• Risk management consultation

Our Commitment

At PRL Associates, we are committed to:

• Providing personalized and proactive service
• Offering competitive rates and transparent coverage options
• Simplifying the insurance and financial planning process
• Delivering exceptional customer service and responsive communication
• Building lasting relationships with our clients and becoming trusted advisors

Our Philosophy

We believe in:

• Transparency: Clear and open communication about your coverage and costs
• Accessibility: Responsive customer service and personalized attention
• Empowerment: Helping you make informed decisions about your financial future
• Community: Active involvement and contributions to the Southern Tier Region