Mass Mutual Financial Group

Welcome to the Massachusetts Association of Insurance Agents (MAIA), the leading trade association for nearly 1,100 Massachusetts independent insurance agencies and their estimated 9,000+ employees. Our organization is dedicated to strengthening and elevating the independent insurance agency system through unwavering advocacy and promotion, quality education, key insights and advice, market access, and essential products.

Our Mission

At MAIA, we are committed to providing our members with the tools, resources, and support needed to succeed in the ever-changing insurance industry. We believe that independent insurance agencies are the lifeblood of the industry, providing timely and personalized service to their clients. That's why we're dedicated to advocating for our members' interests, providing them with access to quality education and training, and connecting them with the resources they need to grow their businesses.

Key Services

MAIA offers a wide range of services and resources to support our members. These include:

• Advocacy and Promotion: We provide our members with an influential voice in legislative, regulatory, and policy matters that affect them, promoting the independent agency system as the premier distribution channel for insurance products.
• Quality Education: We offer high-quality CE and training for all levels of insurance personnel, with member discounts on classroom, online, and video classes led by experienced instructors and private training options.
• Essential Insurance Markets and Products: We connect our members with premier access to agents' E&O and other exclusive agency products and top-tier insurance markets in both personal and commercial lines to cover their clients.
• Key Insights and Advice: We provide our members with timely and accurate information, insights, and advice on emerging trends and business practices in the insurance industry.
• Talent Solutions: We offer resources to identify, recruit, hire, assess, and train top agency talent, with exclusive MAIA member discounts.

Join Us

By joining MAIA, our members become part of a vibrant community of independent insurance agencies dedicated to excellence and service. We invite you to explore our website and learn more about the benefits of membership, including:

• Access to exclusive training and education programs
• Discounts on products and services from top insurance companies
• Opportunities to network with industry leaders and peers
• Advocacy and representation in legislative and regulatory matters
• And much more!

Get Involved

Whether you're an independent insurance agent or a supplier to the insurance industry, we invite you to join us in our mission to strengthen and elevate the independent insurance agency system. Join MAIA today and take advantage of the many benefits and resources available to our members.