Protecting What Matters Most in Your Life
Serving Highlands County Since 1982
First Insurance of Lake Placid, Inc. proudly stands as a trusted local agency, offering personalized insurance solutions to individuals, families, and businesses throughout the community since 1982. We take pride in providing responsive, attentive service, focusing on building lasting relationships with our clients.
A Hometown Agency with a Personal Touch
At First Insurance, we believe in the power of personalized attention. Our dedicated agents take the time to understand your unique needs and goals, ensuring you receive customized insurance plans that meet your specific requirements. We're not a faceless corporation - we're your neighbors, committed to understanding your individual circumstances and offering guidance through every step of the process.
Comprehensive Coverage for Every Aspect of Life
We offer a comprehensive range of insurance products to protect you in various aspects of life, including:
Auto Insurance
- Comprehensive coverage for your car, truck, or fleet
- Competitive rates and discounts for defensive driving and other qualifications
- Personalized claims handling and assistance
Home Insurance
- Protection against damages caused by various perils like fire, theft, and weather events
- Customized coverage options to suit your unique home and belongings
- Personalized loss mitigation and claims support
Life Insurance
- Secure financial protection for your loved ones in case of unexpected loss
- Different policies to choose from, tailored to your needs and budget
- Efficient claims process with compassionate support
Commercial Insurance
- Customized business insurance solutions for various industries
- Protection for your employees, property, and operations
- Risk management and consultation services to optimize your coverage
And More
- Affordable annuities for financial security
- Coverage for your motorcycle, recreational vehicle, and other valuable possessions
Focusing on Value and Customer Satisfaction
At First Insurance, we strive to offer competitive rates, transparent policies, and exceptional value for your insurance dollar. We believe in building long-lasting relationships with our clients and providing exceptional service throughout your insurance journey. Our dedicated team is always available to answer your questions, address your concerns, and guide you through every step.
Contact us today and discover the personalized insurance solutions you deserve from First Insurance of Lake Placid, Inc.!

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