Exceeding our clients' expectations is our top priority.
As an independent insurance agency, SF Insurance Group, Hudson Insurance Agency, Central Insurance Agency, and Swenby's Insurance Agency have partnered to form as one company. Our mission is to provide exceptional service and expert advice to our customers. With a combined 500+ years of experience, our knowledgeable and caring staff is dedicated to helping individuals, families, and businesses protect their assets and secure their future.
Our Story
Sean Fitzgerald and John Gauper, co-founders of SF Insurance Group, had a vision to create a powerhouse insurance agency that would provide its customers with unparalleled service and expertise. Through strategic partnerships and acquisitions, our company has grown to become one of the largest independent insurance agencies in Western Wisconsin. With multiple offices conveniently located throughout the region, our agents are committed to serving our customers with professionalism, integrity, and compassion.
What Sets Us Apart
At SF Insurance Group, we pride ourselves on our commitment to customer satisfaction. We take the time to understand the unique insurance needs of each customer, providing personalized solutions that address their specific concerns. Our extensive network of qualified insurance carriers allows us to shop rates from multiple companies, ensuring that our customers receive the best possible coverage at the best possible price.
Meet Our Team
Our staff is comprised of experienced insurance professionals who are dedicated to providing exceptional service and expert guidance. With a combined 500+ years of industry experience, our team is well-equipped to handle even the most complex insurance needs. From personal lines to commercial insurance, employee benefits, and Medicare, our knowledgeable agents are committed to helping our customers navigate the ever-changing insurance landscape.
Services
As a full-service insurance agency, we offer a comprehensive range of insurance products and services, including:
- Auto Insurance
- Homeowners Insurance
- Commercial Property Insurance
- Umbrella Insurance
- Life Insurance
- Health Insurance
- Employee Benefits
- Medicare Supplement Insurance
- Workers' Compensation Insurance
- Recreational Vehicle Insurance
- Equipment Coverage
- Business Insurance
Why Choose Us
At SF Insurance Group, we prioritize exceptional service, expert advice, and personalized attention. Our staff is dedicated to understanding the unique needs of each customer, providing customized solutions that address their specific concerns. With multiple offices conveniently located throughout Western Wisconsin and the Twin Cities, our agents are always available to serve our customers with professionalism, integrity, and compassion.
Get In Touch
If you're looking for an insurance agency that truly cares about its customers, look no further than SF Insurance Group. Contact us today to schedule an appointment or ask us a question. We're always here to help.
Overall Experience
The reviews showcase a mixed bag of experiences with SF Insurance. While some customers have had positive interactions, others have reported negative experiences.
Positive Interactions
The positive reviews highlight the exceptional service provided by certain agents and offices. Pam Stratmoen from St. Croix Falls and Amanda from the Osceola office have been praised for their expertise and helpfulness. Nicole Brice, in particular, has been commended for her courteous, professional, and knowledgeable service, with one customer recommending her to everyone.
Negative Experience
On the other hand, one customer has had a severely negative experience with SF Insurance. They claim that the company abruptly cancelled their mortgage policy, citing invalid reasons, and then lied about the policy to the Wisconsin commissioner of insurance.

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