Business Details
13 Years
experience
Your Trusted Insurance Partner in Edina, MN
Founded in 2013 by Lisa Hengel, Willow Wood Insurance Agency operates as a community-centric, women-led insurance provider dedicated to empowering clients and team members through integrity and personalized service. Our agency merges the legacy of Hawkins Insurance, acquired in 2014, with a modern commitment to sustainability and client-focused solutions. We specialize in home, auto, life, and specialty insurance products, serving clients across Minnesota, Wisconsin, and Arizona through strategic partnerships with trusted carriers. Our team maintains industry expertise through continuous education and active participation in professional development programs. By prioritizing client relationships over transactional interactions, we ensure tailored coverage solutions that adapt to evolving life circumstances.Our dedication to community engagement extends to advocacy for gender equality in the insurance sector and local outreach initiatives. With decades of combined experience, our licensed agents provide comprehensive risk management guidance backed by technical proficiency and compassionate service delivery. Our operational philosophy emphasizes transparency, ethical practices, and long-term client partnerships that extend beyond policy issuance. Through regular policy reviews and market analysis, we maintain our commitment to delivering optimal coverage value. This approach has established Willow Wood as a trusted advisor in personal and commercial risk management within our service regions.
Services
Home Insurance
Auto Insurance
Life Insurance
Renters Insurance
Condo Insurance
Pet Insurance
Business Insurance
Personal Umbrella Insurance
Recreational Vehicle Insurance
Insurance Consultation
Details
- Year established: 2013
Highlights and features
- We are a woman-owned agency with 10+ years of community-focused service
- Our carrier partnerships ensure competitive coverage options for diverse needs
- Agents maintain active industry education through professional development programs
- Personalized policy reviews adapt to clients' evolving life circumstances
- Bilingual (English/Spanish) service available for enhanced client communication
What people say
Quick and kind
Saved us money
Amazing insurance agent
Thorough policy review
Lifelong customers
Services
Home Insurance
Our home insurance policies protect your primary asset against major risks including fire, windstorms, theft, and liability claims. We specialize in replacement cost coverage that ensures complete home restoration after catastrophic events. Our agents help clients understand policy details and available endorsements for comprehensive protection.
Auto Insurance
We provide customized auto insurance solutions covering liability, collision, and comprehensive risks. Our policies include options for uninsured motorist protection and personal injury coverage. Agents review existing policies to identify gaps and recommend cost-saving opportunities through available discounts.
Life Insurance
Our life insurance offerings include term, whole, and universal life policies designed to protect families from financial hardship. We explain policy options and help determine appropriate coverage amounts based on individual circumstances including mortgage obligations and future education expenses.
Renters Insurance
Affordable renters insurance policies protect personal belongings against common risks like fire and theft. We offer flexible coverage options starting below $20/month that can be customized for high-value items and additional protections while maintaining cost-effectiveness.
Pet Insurance
Partnering with Safeco Insurance, we offer pet insurance plans covering veterinary expenses for accidents and illnesses. Our agents help select appropriate coverage levels based on pet breed, age, and specific healthcare needs to manage unexpected medical costs.
People
Lisa Hengel
Founder and Owner
Lisa founded Willow Wood Insurance in 2013 after acquiring her uncle's agency. She completed the Goldman Sachs 10k Small Business program and advocates for gender equality in insurance. With 20+ years industry experience, she focuses on client relationships and community development.
Kristen Walkup
Office Manager / Licensed Agent
Kristen has served as licensed agent since 2014 with CPIA designation. She specializes in client education and policy comparisons, leveraging Spanish language skills to serve diverse communities. Her background includes journalism and customer service leadership.
Lynn Schnell
Account Specialist / Licensed Agent
Lynn brings 30+ years insurance experience with CISR certification since 2004. She focuses on personal lines with emphasis on client relationship building. Her expertise includes both commercial and personal insurance products with a compassionate service approach.
Siri Shelstad
Licensed Insurance Agent & Marketing Specialist
Siri joined Willow Wood in 2024 after graduating from Gustavus Adolphus College. She manages marketing initiatives and new business development. Her client-focused approach emphasizes active listening and tailored insurance solutions for life transitions.
Questions
What types of insurance do you offer?
We provide home, auto, life, renters, condo, pet, business, and personal umbrella insurance policies tailored to individual client needs.
Are you licensed in multiple states?
Yes, we are licensed to operate in Minnesota, Wisconsin, and Arizona with experienced agents in all service areas.
Can you help lower my insurance costs?
Our agents review existing policies to identify savings opportunities through available discounts and optimized coverage structures.
Do you offer policy reviews?
We provide comprehensive policy reviews to ensure coverage adapts to changing life circumstances and risk profiles.
Is there bilingual support available?
Yes, we have Spanish-speaking agents to assist with policy discussions and insurance education materials.
How do claims work with your carriers?
We guide clients through the claims process with direct support from our carrier partners to ensure timely resolution.
