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Business Details
Your Trusted Insurance Partner in Omaha, NE
FirstChoice Insurance Professionals is an independent insurance agency serving clients across Nebraska, Missouri, North Dakota, and Iowa. With over 15 years of industry experience, our team prioritizes personalized service, helping clients navigate insurance needs through tailored solutions. We represent multiple national carriers, ensuring comprehensive coverage for auto, homeowners, life, and business insurance.

Our commitment to client relationships extends beyond transactions, focusing on long-term protection of assets and future planning. Led by principle agent David Morar, our agency combines deep industry knowledge with a dedication to community involvement and client education.
Services
Auto Insurance Homeowners Insurance Life Insurance Business Insurance Commercial Insurance
Highlights and features
  • We offer over 15 years of insurance expertise through personalized service.
  • Our independent agency represents multiple national insurance carriers.
  • We develop customized protection plans tailored to individual client needs.
  • Our team provides dedicated client education and risk assessment guidance.
  • We maintain deep community involvement and local market knowledge.
What people say
Wonderful to work with Answered call on Saturday Saved me a trip Patient assistance Helped save money
Services
Auto Insurance
Our auto insurance policies provide comprehensive protection for vehicles and drivers. Coverage includes liability protection, collision coverage, and uninsured motorist provisions. We help clients select appropriate limits and deductibles while ensuring compliance with state requirements. Our team works with multiple carriers to find competitive rates without compromising coverage quality.
Homeowners Insurance
We offer homeowners insurance covering dwelling protection, personal property, liability, and additional living expenses. Policies protect against common perils like fire, theft, and weather damage. Our specialists help determine appropriate coverage amounts based on rebuilding costs and personal asset inventories. We also advise on optional coverages for unique needs.
Life Insurance
Our life insurance solutions provide financial security for dependents through term and permanent policy options. We help clients assess appropriate coverage amounts based on income replacement needs and outstanding debts. The agency offers policies from multiple carriers to match different budget and protection requirements.
Business Insurance
We provide comprehensive business insurance packages protecting commercial properties, liability exposures, and operational risks. Coverage options include general liability, property insurance, and business interruption protection. Our team works with business owners to create customized policies addressing industry-specific risks and regulatory requirements.
Commercial Insurance
Our commercial insurance services protect businesses against property damage, liability claims, and operational disruptions. Policies cover equipment, inventory, and third-party risks. We help businesses select appropriate coverage limits based on asset values and potential liability exposures while ensuring compliance with industry regulations.
People
David Morar
Principle Agent
David Morar brings 15 years of insurance experience to FirstChoice Insurance Professionals. Formerly operating a lawn service business, he completed the BIA program to enhance his insurance expertise. He serves local non-profits and maintains active community involvement while providing personalized insurance solutions to clients.
Questions
What types of insurance do you offer?
We provide auto, homeowners, life, and business insurance policies tailored to individual and commercial needs across four Midwestern states.
How do you find the best coverage?
As an independent agency, we compare options from multiple national carriers to create customized protection plans matching your specific needs.
Which areas do you serve?
We serve clients throughout Nebraska, Missouri, North Dakota, and Iowa with both personal and commercial insurance solutions.
How do I make a claim?
Contact our office directly at (402) 763-4400 during business hours or use our online claims submission portal for immediate assistance.
Can I get insurance advice after hours?
We offer appointments outside regular business hours for client convenience, including weekends and evening time slots.