Business Details
16 Years
experience
Independent Insurance Agency Growth Partner
Insurance Agents Alliance of Texas (IAAT) has been empowering independent insurance agencies since 2010. As part of the Strategic Insurance Agency Alliance (SIAA), the nation's largest network of independent insurance agents, we provide agencies with tools, training, and strategic partnerships to maximize growth and profitability. Our mission is to help agencies retain ownership while accessing top-tier carrier appointments, profit-sharing opportunities, and personalized coaching. With over $180 million in written premiums and a network spanning 46 Texas counties, we combine local expertise with national resources.Our team of industry veterans offers hands-on support in agency development, perpetuation planning, and market expansion. Through SIAA's $9 billion alliance, we ensure stability and security for our members. From startup guidance to acquisition assistance, we deliver tailored solutions for agencies of all sizes. Our commitment to innovation and community-driven growth has made us a trusted partner for over 50 strategic member agencies across Texas.
Services
Start an Agency
Grow an Agency
Agency Coaching
Profit-Sharing Programs
Carrier Access
Details
- Year established: 2010
Highlights and features
- We offer access to 30+ top-tier insurance carriers nationwide
- Our members earn profit-sharing from day one with strategic partners
- We provide personalized agency coaching and perpetuation planning
- Our network spans 46 Texas counties with local market expertise
- We maintain 100% agency ownership retention for all members
Services
Start an Agency
Our proprietary Agency Foundation Program provides step-by-step guidance for launching an independent insurance agency. New agents receive direct appointments, top-level commissions, and personalized coaching from industry veterans. The program includes access to marketing resources, technology platforms, and profit-sharing opportunities from day one.
Grow an Agency
We offer comprehensive growth solutions including acquisition assistance, perpetuation planning, and revenue diversification strategies. Members gain access to exclusive carrier partnerships, quarterly bonuses, and profit-sharing programs. Our experienced coaches help agencies scale from $300K to $150M+ in premium volume.
Agency Coaching
Personalized coaching includes field specialists, marketing consultants, and operations experts. Our team provides hands-on support with systems implementation, sales strategies, and staff development. Members receive ongoing mentorship through SIAA's national training resources and local market expertise.
Profit-Sharing Programs
Members earn profit-sharing from $1 of premium with strategic partner carriers. The program includes quarterly bonuses, direct commissions, and revenue opportunities from multiple sources. This unique model allows agencies to maximize income from a single book of business.
Carrier Access
Access to over 30 top national and regional insurance companies with competitive rates and comprehensive coverage options. Members receive direct appointments, underwriting support, and exclusive marketing programs. The partnership includes access to specialty lines and niche market solutions.
People
Rodney T. Watkins
President
President of IAAT with CIC and CRM designations. Active community leader with 25+ years in insurance. Serves on IIAT Board of Directors and IMPACT PAC. Recipient of multiple industry awards including Community Builder Award from Texas Masonic Grand Lodge.
Jonathan Watkins
Accounting Manager
CIC-designated professional managing accounting and compliance operations. Joined IAAT in 2011 and leads financial operations. Serves as President of Independent Insurance Agents of Tyler and Mineola Chamber board member. Holds Property & Casualty and Life & Health licenses.
Nic Watkins
Recruiter
Recruiter and producer with CLCS designation. Active in Mineola Main Street Board and Iron Horse Committee. Focuses on building agent relationships and growth strategies. Joined Watkins Insurance Group in 2010 and IAAT in recent years.
Nichol Cook
Agency Growth Coach
Agency Growth Coach with 20+ years of insurance experience. Manages P&C operations and provides field support. Former educator with Stephen F Austin degree. Specializes in cross-departmental training and agency development strategies.
Melissa Chrietzberg
Access Plus Manager
Marketing coordinator with decade of insurance experience. Manages commercial lines placement and key accounts. Holds Life & Health and Property Casualty licenses. Focuses on client retention and market expansion strategies for East Texas agencies.
Questions
How do I start an independent insurance agency with IAAT?
Our Agency Foundation Program provides step-by-step guidance, direct carrier appointments, and personalized coaching to launch your agency successfully.
What benefits do IAAT members receive?
Members gain profit-sharing opportunities, quarterly bonuses, top-level commissions, agency coaching, and access to 30+ insurance carriers.
Can existing agencies join IAAT?
Yes, we support agencies of all sizes from $300K to $150M+ in premium volume with growth strategies and perpetuation planning.
What areas does IAAT serve?
We operate in 46 Texas counties including Dallas-Fort Worth, Austin, and East Texas regions with local market expertise.
How does IAAT help agencies grow revenue?
Through profit-sharing programs, multiple revenue streams, acquisition assistance, and exclusive carrier partnerships that maximize income potential.
