TruServe Insurance Group

TruServe Insurance Group LLC is an Insurance Agency based in Readlyn, Iowa, that provides commercial lines and personal lines products. Our Coverage Area includes Colorado, Florida, Georgia, Illinois, Indiana, Iowa, Kansas, Minnesota, Mississippi, Missouri, Nebraska, North Carolina, North Dakota, Ohio, Pennsylvania, South Carolina, South Dakota, Tennessee, Texas, Utah, Wisconsin. We work directly with insurance carriers and managing general agents (MGA) to place the insurance products we sell and service. As part of the Independent Insurance Agents of Iowa and a Trusted Choice member, we find comfort in protecting the ones you care about the most.

Our team is dedicated to providing business owners and individuals with quality insurance products that are competitively priced while meeting each individual's insurance needs. We are driven to deliver more than expected in terms of service, industry education, usability, and a trusting relationship, empowering our clients to succeed in their line of business. Our core values include Integrity, Trust, Entrepreneurial Spirit, Genuine, and Consistency, all focusing on building strong relationships with our clients.

At TruServe, we understand the importance of personalized options for life insurance. Mady Sorenson, a life insurance specialist, is ready to discuss with you personalized options to meet your needs. For more information or to request a quote, please visit our website or contact us today.

Our Mission

TruServe Insurance Group LLC is committed to providing exceptional service and quality insurance products to our clients. We strive to build long-term relationships based on trust, integrity, and a deep understanding of our clients' needs. Our goal is to empower our clients to succeed in their line of business, knowing that we have their backs covered.

Our Services

We offer a wide range of insurance services including Life Insurance, Commercial Lines, and Personal Lines. Our team is experienced in placing insurance products with various carriers and MGAs, ensuring that our clients receive the best coverage options available. Whether you need coverage for your business or personal assets, we are here to help.