First Madison Insurance

Our History

First Madison Insurance has a rich history deeply rooted in the Madison community. Founded in 1961, the agency has been a steadfast presence, representing generations of families and businesses. Eldon "Red" Beukelman acquired the agency in 1987, moving it to its current location at 109 S. Egan Ave. in 1990, where it continues to serve as a pillar of the local business landscape.

In 2001, Roger and Rose Stordahl took the reins, further solidifying the agency's commitment to personalized service and building strong relationships with its clientele. Continuing the legacy of family ownership, their daughter and son-in-law, Greg and Tammy Fender, purchased First Madison Insurance in 2014. This transition has ensured the agency's continued dedication to the values of integrity, transparency, and client-centricity that have defined its success for over six decades.

Our Values

At First Madison Insurance, we pride ourselves on being more than just an insurance agency; we strive to be trusted advisors and partners to our clients. Our core values guide every interaction, underpinning our commitment to providing exceptional service and building long-lasting relationships.

We believe in Integrity: Delivering honest and transparent advice, building trust through ethical practices, and acting in our clients' best interests at all times. We believe in Expertise: Continuously expanding our knowledge and staying abreast of industry trends to provide informed and comprehensive solutions tailored to our clients' unique needs. We believe in Community:

Rooted in Madison, we are dedicated to supporting local organizations and initiatives, fostering a strong sense of belonging and giving back to the community that has embraced us.

Our Services: Protecting What Matters Most

We offer a comprehensive range of insurance services, designed to safeguard against life's uncertainties and protect what matters most to individuals and businesses alike.

Personal Lines

We provide a wide array of personal insurance solutions:

• Auto Insurance: Protect yourself and your vehicle on the road with comprehensive coverage options, including collision, comprehensive, liability, and uninsured/underinsured motorist coverage.

• Homeowners Insurance: Safeguard your home and possessions from unforeseen events like fire, theft, or natural disasters with customizable coverage tailored to your specific needs.
• Renters Insurance: Even if you rent, your belongings are valuable. Renters insurance provides peace of mind by protecting your personal property from damage or loss.
• Condominium Insurance: Specific coverage for condominiums, addressing the unique needs of shared ownership and common areas.
• Umbrella Liability Insurance: Adds an extra layer of protection beyond your existing liability limits, safeguarding your assets from high-value claims.

Commercial Lines

We understand the unique insurance needs of businesses, and offer a range of solutions:

• Commercial Auto Insurance: Protect your business vehicles and drivers with comprehensive coverage tailored to your specific industry and fleet size.
• General Liability Insurance: A crucial safeguard against third-party claims arising from bodily injury or property damage that occurs on your business premises or during operations.
• Workers' Compensation Insurance: Comply with state requirements and provide coverage for employees who sustain work-related injuries or illnesses.
• Property Insurance: Protect your commercial property, including buildings, equipment, and inventory, from damage caused by a variety of perils.
• Inland Marine Insurance: Coverage for goods in transit, protecting your inventory and merchandise during transportation.
• Professional Liability Insurance: Protect your business from claims of negligence or errors in your professional services.
• Business Interruption Insurance: Help your business recover financially after a covered event that disrupts your operations.

Agriculture Insurance

To support the backbone of our region, we provide specialized insurance solutions for farming operations:

• Multi-Peril Crop Insurance: Safeguard your critical crops against a range of perils, including drought, hail, disease, and insect damage.

• Crop/Hail Insurance: Protect your harvest against the destructive forces of hailstorms.

Life, Health & Retirement: Planning for the Future

We understand the importance of securing your family's future and retirement. We offer:

• Group Health Insurance:

Provide comprehensive coverage for employees, fostering a healthy and productive work environment.

• Individual Health Insurance:

Customized health insurance plans to meet your individual needs and budget.

• Long-Term Disability Insurance: Replace a portion of your income if a long-term illness or injury prevents you from working.
• Medical Supplement Insurance: Bridge the gap between your primary health insurance and out-of-pocket expenses.
• Short-Term Disability Insurance: Provide income protection during short-term periods of disability.

Other Specialized Coverage

We offer specialized insurance solutions for a variety of unique needs, including:

• Aviation Insurance: Protect your aircraft and personal liability with specialized coverage.
• Recreational Vehicle Insurance: Secure your boat, jet ski, ATV, or snowmobile against accidents, theft, and other risks.
• Bonds: Secure financial agreements and protect against potential losses.
• Flood Insurance:

Protecting Your Home and Possessions

• Specialty Event Insurance: Ensure smooth and safe operations for special events, attractions, and recreational venues.

• Collector Car Insurance: Protect your valuable classic or antique car with specific coverage.

We are dedicated to providing you with the right insurance coverage to protect what matters most.