Business Details
46 Years
experience
Your Trusted Insurance Partner in San Luis Obispo
William Roberts Insurance Services has served San Luis Obispo County since 1980, providing comprehensive insurance solutions tailored to individual and small business needs. Our agency specializes in health, life, vision, dental, Medicare Supplements, and Long-term Care insurance, with over four decades of experience navigating the evolving insurance landscape. As lifelong residents of the Central Coast, we combine local market expertise with personalized service to deliver quality products from top carriers. Our commitment extends beyond transactions, focusing on long-term client relationships and community involvement through board memberships and youth sports sponsorship. With a foundation built on Cal Poly's Business Administration program and 19 years developing health insurance divisions for regional agencies, our leadership brings deep industry knowledge to every client interaction.We prioritize transparency in explaining complex insurance options while maintaining accessibility through online application tools and direct client communication. Our service philosophy emphasizes overcoming challenges rather than offering easy solutions, aligning with our founder's belief in valuing perseverance over convenience. Through partnerships with Anthem Blue Cross, Delta Dental, and other major carriers, we offer diverse coverage options while maintaining our core mission of simplifying insurance access for Central Coast residents. Our office operations integrate modern technology with traditional personal service, ensuring clients receive both digital convenience and human expertise. This balanced approach has sustained our agency through industry changes while maintaining our founding commitment to quality service established in 1980.
Services
Health Insurance
Life Insurance
Vision Insurance
Dental Insurance
Medicare Supplements
Long-term Care
Disability Insurance
Travel Health Insurance
Group Health Plans
Section 125 Plans
Details
- Year established: 1980
Highlights and features
- We have over 40 years of insurance experience serving the Central Coast
- We offer access to multiple major insurance carriers
- Our team provides personalized insurance solutions
- We maintain deep local market expertise
- We combine modern technology with personal service
Services
Health Insurance
We provide comprehensive health insurance plans covering hospitalization, surgery, prescriptions, and preventive care. Our options include customizable features like maternity coverage and Health Savings Accounts. With access to major carriers, we help individuals and families find appropriate medical coverage that meets their specific healthcare needs and budget requirements.
Medicare Supplements
Our Medicare Supplement plans cover deductibles, coinsurance, and other gaps in Original Medicare coverage. Available to those aged 65+ or qualifying disabled individuals, these plans help reduce out-of-pocket expenses while maintaining access to healthcare providers. We offer personalized guidance to help clients choose appropriate supplement levels based on their medical needs.
Life Insurance
We offer term and whole life insurance solutions to protect families and businesses. Term life provides affordable coverage for specific time periods, while whole life offers permanent protection with cash value components. Our agents help clients assess their financial obligations to determine appropriate coverage amounts for their unique circumstances.
Dental Insurance
Our dental plans cover preventive care, major procedures, and restorative treatments through networks including Delta Dental and Madison Dental. Plans help reduce costs for routine checkups, x-rays, and complex dental work while promoting overall health. We provide access to affordable options for individuals and families across different coverage tiers.
Group Health Plans
We design group health insurance solutions for small businesses, including guaranteed-issue plans that don't require medical underwriting. Our offerings include Section 125 Premium-Only Plans for tax advantages and comprehensive coverage options that help employers attract talent while managing costs effectively for both employers and employees.
People
William Roberts
Owner
Bill Roberts, a San Luis Obispo native, founded the agency in 1999 after 19 years developing health insurance divisions for regional agencies. With Cal Poly business education and decades of experience, he specializes in individual and small group insurance while maintaining active community involvement through youth sports and healthcare organizations.
Questions
What types of insurance do you offer?
We offer health, life, vision, dental, Medicare Supplements, Long-term Care, disability, and travel health insurance for individuals, plus group plans for businesses.
How can I apply for insurance?
Apply online through our Anthem Blue Cross/Blue Shield portal or contact us directly for personalized assistance with any insurance product.
Do you serve areas outside San Luis Obispo?
While based in San Luis Obispo, we serve all Central Coast regions and can assist with California-wide insurance options through our carrier partnerships.
What makes your agency different?
Our 40+ years of local experience, combined with access to multiple major carriers, allows us to offer both personalized service and comprehensive coverage options.
