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At Mid-State Insurance, we pride ourselves on providing comprehensive insurance and risk management services to individuals, businesses, and communities. With over 35 years of experience, we have established a reputation for offering personalized attention, exceptional service, and expert knowledge in the insurance industry.

Our History

Founded in 1986 by President Joe LaBarbera, Mid-State began as an independent Life and Health insurance agency. Operating out of his parent's home, Joe grew the company by meeting the needs of individuals and small businesses in the area. In just one year, Mid-State opened its first office in Shorewood, Wisconsin. By 1989, the agency added Property and Casualty insurance and became a full-service multi-line agency. Mid-State relocated its offices to Mequon, Wisconsin in 1995. Today, the agency represents nearly one hundred insurance companies and over three thousand clients.

Our Mission

At Mid-State Insurance, our mission is to help companies protect their capital and financial assets with flexible insurance and risk management programs that meet specific needs. We achieve this by providing a range of services, including:

  • Business and Commercial Insurance
  • Employee Benefits
  • Home Insurance
  • Life Insurance
  • Health Insurance
  • Auto Insurance

Our Values

At Mid-State Insurance, we value integrity, honesty, and product knowledge. We pride ourselves on offering multiple options from multiple carriers, allowing us to tailor programs that best serve our clients' interests. We also believe in being transparent and open in our communication, ensuring that our clients understand every aspect of their policies.

Our Team

Our team of experienced professionals is dedicated to providing exceptional service and expert guidance to our clients. Our team includes:

  • Joe LaBarbera, President
  • Christine Treder, Director of Operations
  • Alyssa Buth, Director of Marketing
  • Erica Joyce, Commercial Lines Manager
  • Joshua Ortiz, Commercial Account Executive
  • Stephanie Derge, Commercial Account Manager
  • Heather Modra, Commercial Account Manager
  • Gerson Corominas, Commercial Account Manager
  • Amanda McKinnon, Associate Commercial Account Manager
  • Nicholas Hoell, Personal Lines Account Executive
  • Jim Moeckler, Personal Lines Account Executive
  • Allison Hejdak, Personal Lines Account Manager
  • Erin Schmidt, Personal Lines Account Manager
  • Dave Ellenbecker, Personal Lines Account Manager

Our Services

Mid-State Insurance offers a wide range of services, including:

  • Business and Commercial Insurance
  • Employee Benefits
  • Home Insurance
  • Life Insurance
  • Health Insurance
  • Auto Insurance
  • Cyber Insurance
  • Commercial Umbrella Insurance

Get in Touch

At Mid-State Insurance, we are dedicated to providing exceptional service and expert guidance to our clients. If you have any questions or would like to learn more about our services, please do not hesitate to contact us.

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