About Us
Frank P. Licato Insurance Agency has been serving the community for over 50 years. Our focus on providing exceptional service and a wide range of insurance options has made us a leader in the industry. As an independent agency, we take the hassle out of insurance shopping by doing the shopping for you. We work with numerous insurance companies to find the best policy to fit your needs and budget.
Our team is dedicated to providing you with unparalleled service and expertise. We are committed to helping you understand your insurance options and making sure you have the best coverage for your home, car, business, and more. Whether you need personal insurance, commercial insurance, or specialty insurance, we are here to help.
Our agency was founded in 1957 by Frank P. Licato. Since then, we have grown and expanded our services to meet the changing needs of our clients. We are proud of our long history and commitment to excellence. We look forward to serving your insurance needs.
About Frank P. Licato
Frank P. Licato founded the Insurance Agency on November 2, 1957, in Maplewood, NJ. The agency was a part-time venture until 1960 when it merged with the Ham Agency in Summit, NJ. This relationship was severed July 31, 1962. On August 13, 1962, the agency moved to Holmdel, NJ and moved in 1963 to South Plainfield, NJ. In 1980, Frank's son Jeff Licato joined the agency. Over the next several years, other insurance agencies had merged into the Frank P. Licato Agency.
Our Services
Frank P. Licato Insurance Agency is a full lines insurance agency offering a wide range of insurance options. We are personal insurance specialists working with homeowners, auto, classic car, flood, and life insurance. We are also commercial insurance specialists working with contractors, building owners, general liability, business owner packages, group health, and NJ worker's compensation.
Our team is dedicated to providing you with the best service and expertise. We will work with you to understand your insurance needs and find the best coverage for you. Whether you need personal insurance, commercial insurance, or specialty insurance, we are here to help.
Our Commitment to Service
The main focus of the Frank P. Licato Insurance Agency is service. We believe that service must be instantaneous. If it's not available when needed, it's of no value. If not performed well, it cannot be returned. Therefore, when a customer or potential customer comes in or calls on the phone, they will be helped by all employees of the agency unless they ask for a specific person. Phone calls will be answered courteously at all times and handled personally by an employee who is not with a client.
We know our customers have a choice and that they will decide whether the Licato Agency is superior or not. The biggest difference between the Licato Agency and the competition is the superior level of service we've been providing for over 50 years.

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