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Your Trusted Insurance Partner in Longview, TX
Gans & Smith Insurance Agency has served Longview and East Texas since 1889, providing comprehensive insurance solutions tailored to individual and business needs. Our agency combines over 130 years of experience with a commitment to integrity, continuous learning, and community service. We prioritize understanding clients' unique risks to deliver customized coverage from trusted carriers. Our team of seasoned professionals remains dedicated to staying ahead of industry changes, ensuring clients receive optimal protection at competitive rates. With deep roots in the local community, we actively support families, businesses, and charitable initiatives through partnerships and volunteerism.

Our independence allows us to advocate for clients rather than insurers, focusing on transparent communication and long-term relationships built on trust. We specialize in auto, home, health, life, and business insurance, adapting policies to evolving personal and professional circumstances. Our legacy of service excellence continues through a forward-thinking approach that balances tradition with modern risk management strategies.
Services
Auto Insurance Homeowners Insurance Health Insurance Life Insurance Business Insurance Commercial Property General Liability Workers Compensation Fixed Annuities
Highlights and features
  • We offer over 130 years of local insurance expertise since 1889
  • Our independent agency model provides unbiased carrier comparisons
  • We specialize in customized risk management for Texas residents
  • Our team maintains active community involvement through partnerships
  • We guarantee transparent policy explanations without hidden fees
What people say
Outstanding service Great help Always helpful Professional team Community-focused
Services
Auto Insurance
We provide comprehensive auto insurance solutions protecting drivers against financial risks from accidents, theft, or natural disasters. Our policies include liability coverage, collision protection, and uninsured motorist options. Clients benefit from personalized rate comparisons across top-rated carriers to find optimal coverage at competitive prices.
Homeowners Insurance
Our homeowners insurance policies safeguard against property damage, personal liability, and additional living expenses during home repairs. We offer customizable coverage for various property types including standard homes, mobile homes, and rental properties. Policyholders receive clear explanations of coverage limits and deductible options.
Business Insurance
We design comprehensive business insurance packages including liability protection, property coverage, and workers' compensation. Our solutions address unique industry risks for commercial properties, professional services, and specialized operations. Clients receive tailored risk management strategies to protect business assets and continuity.
Life Insurance
We offer term and permanent life insurance policies to ensure financial protection for beneficiaries. Our options include mortgage protection, final expense coverage, and annuity solutions. Policyholders benefit from expert guidance to select appropriate death benefits and premium structures.
Health Insurance
We provide individual and group health insurance plans with network access to medical providers. Our offerings include HMO, PPO, and short-term coverage options. Clients receive assistance navigating plan benefits, prescription coverage, and preventive care services.
People
Kirk Henderson
Vice President / Partner
As Vice President and Partner, Kirk Henderson brings decades of insurance expertise to client relationships. He specializes in commercial risk management and strategic policy development for business clients across East Texas.
Michael Tubb
Vice President / Partner
Michael Tubb oversees business insurance solutions as Vice President and Partner. With extensive experience in commercial liability and property coverage, he helps companies develop comprehensive protection strategies tailored to industry-specific risks.
William McWhorter
Producer
William McWhorter serves as a dedicated producer focusing on personal and commercial insurance solutions. He assists clients with policy selection, coverage analysis, and claims advocacy to ensure comprehensive protection for families and businesses.
Vickie Johnson
Personal Lines Manager
Vickie Johnson manages personal insurance lines, specializing in auto, home, and life insurance products. She ensures clients receive customized coverage options while maintaining exceptional service standards for individual policyholders.
Ann Arnn
Commercial Lines Manager
Ann Arnn leads commercial lines operations, developing specialized insurance packages for businesses. Her expertise includes workers' compensation, general liability, and commercial property coverage to protect diverse industry operations.
Questions
What types of insurance do you offer?
We provide auto, home, health, life, and business insurance including specialized commercial coverages like workers' compensation and general liability.
How do you help clients find the best rates?
As independent agents, we compare policies across multiple carriers to find customized solutions that balance coverage quality and affordability for each client.
Can you assist with insurance claims?
Yes, we advocate for policyholders during the claims process, providing guidance and support to ensure fair and timely resolution of claims.
Do you serve businesses only or individual clients too?
We serve both individuals and businesses, offering personalized insurance solutions for families, homeowners, and commercial operations of all sizes.
How often should I review my insurance policies?
We recommend annual policy reviews to ensure coverage remains aligned with changing needs, though we're available anytime for adjustments or questions.