Business Details
Your Trusted Insurance Partner
Blue Herring was founded by industry veterans who recognized the need for radical transparency in insurance sales. With decades of combined experience in life, disability, long-term care, and annuities, our team abandoned traditional commission-driven models to prioritize client interests. We leverage deep industry knowledge and an extensive network of carriers to deliver unbiased solutions. Our fiduciary approach ensures every recommendation is data-driven and ethically sound. We maintain rigorous standards of professionalism through continuous education and technological innovation.Our collaborative culture fosters trust through active listening and tailored strategies. Client testimonials consistently highlight our responsiveness, expertise, and commitment to transparency. We measure success by the long-term financial security of our clients rather than short-term sales metrics. Our operational philosophy combines modern efficiency with time-tested principles of integrity. We remain committed to evolving our practices while maintaining absolute focus on client welfare.
Services
Life Insurance
Disability Insurance
Long Term Care
Annuities
Key Person Insurance
Buy Sell Insurance
Executive Insurance
Required Insurance
Trust-owned Life
Survivorship Policies
Highlights and features
- Unbiased insurance recommendations from independent brokers
- Expert analysis backed by industry-specific data and experience
- Streamlined process with single application and medical exam
- Competitive pricing through carrier comparison and negotiation
- Client-first approach with transparent, commission-neutral advice
What people say
Very responsive
Smooth and seamless
Best options
Excellent rates
Highly recommend
Services
Life Insurance
We provide tailored life insurance solutions that protect beneficiaries through death benefits while considering long-term financial needs. Our independent brokers compare multiple carriers to find policies matching clients' income, debt, and asset protection requirements. We explain term and permanent policy options with transparent cost structures.
Disability Insurance
Our disability insurance protects clients' earning capacity through customized policies that replace income during incapacitation. We analyze occupation-specific risks and policy definitions to ensure adequate coverage. We help determine appropriate benefit periods and elimination periods aligned with financial obligations.
Long Term Care
We design long-term care insurance solutions addressing future healthcare costs while preserving estate value. Our specialists explain policy benefits covering nursing home, assisted living, and in-home care. We help clients evaluate coverage amounts and inflation protection riders.
Key Person Insurance
We implement key person insurance strategies safeguarding businesses against financial loss from critical personnel loss. Our solutions cover debt service, revenue replacement, and succession planning needs. We calculate appropriate coverage levels using proprietary financial impact analysis.
Buy Sell Agreements
We structure buy-sell agreement funding through life insurance policies ensuring smooth business transitions. Our specialists help determine appropriate coverage amounts for partner exits due to death or disability. We coordinate with legal and financial advisors to implement tax-efficient solutions.
People
Zachary Taylor
Partner
Zachary Taylor co-founded Blue Herring with a mission to transform insurance sales ethics. A Mainer by birth, he combines industry expertise with outdoor passion while guiding clients toward financial security.
Alex Grammatic
Partner
Alex Grammatic brings extensive insurance experience to Blue Herring, specializing in complex policy solutions. He balances family life with professional commitments while maintaining active involvement in client strategy development.
Luke O'Connor
Head of Operations
Luke O'Connor leads operational excellence at Blue Herring while pursuing outdoor adventures in Utah's mountains. His management ensures efficient policy implementation and client service delivery across all business lines.
Questions
How does Blue Herring differ from traditional insurance brokers?
We operate as an independent broker with no carrier incentives, forcing multiple insurers to compete for your business to secure better rates and coverage options.
What insurance products do you specialize in?
We focus on life, disability, long-term care, and annuity insurance for individuals and businesses, including specialized solutions for executives and high-net-worth clients.
How do you determine appropriate coverage amounts?
We analyze your financial situation, income, debt, dependents, and future obligations using proprietary calculation methods to recommend optimal coverage levels.
Can you help with existing policy reviews?
Yes, we provide unbiased evaluations of current policies to ensure they still meet your needs and identify potential cost savings or coverage improvements.
What is your application process?
Our streamlined process includes a health questionnaire, single medical exam, and transparent comparison of actual carrier prices rather than estimated quotes.
