Business Details
14 Years
experience
Trusted Insurance Brokerage for Product, General, and Professional Liability Coverage
Veracity Insurance was founded in 2012 with a vision to become the nation's largest independent insurance partner. Our mission focuses on delivering flexible, affordable coverage tailored to evolving business needs while maintaining independence from external investors. We prioritize uncompromised guidance, scalable policies, and lifelong partnerships with small business owners. Our values emphasize transparency, accountability, and leadership through understanding.With a dedicated executive team boasting decades of industry experience, we combine cutting-edge technology with personalized service to streamline insurance processes. Licensed in all 50 states, we specialize in niche markets and hard-to-place risks, offering exclusive programs with A-rated carriers and fast turnaround times. Our commitment to innovation earned recognition as a Top Insurtech Company by CNBC in 2025.
Services
Product Liability Insurance
General Liability Insurance
Professional Liability Insurance
Property Insurance
Outdoor Recreation Insurance
Surplus Lines Insurance
Licensing Program Management
Risk Purchasing Groups
E-Cigarette Insurance
Sporting Goods Insurance
Details
- Year established: 2012
Highlights and features
- We offer coverage through A-rated carriers for reliable protection
- Our licensed operations span all 50 states with fast turnaround times
- We specialize in exclusive programs for niche markets and hard-to-place risks
- Our in-house underwriting authority enables customized policy solutions
- We combine cutting-edge technology with decades of industry expertise
Services
Product Liability Insurance
Our product liability insurance protects businesses manufacturing, importing, or distributing consumer and industrial goods. Policies cover bodily injury and property damage claims arising from product defects, with options for occurrence or claims-made forms. Available in all 50 states with limits up to $100 million, we serve industries ranging from e-cigarettes to industrial products.
General Liability Insurance
This coverage safeguards businesses against third-party claims for bodily injury, property damage, and advertising injuries. We provide policies for contractors, security services, environmental companies, and over 200 business classes. Coverage includes foreign liability protection with low minimum premiums and fast policy issuance.
Professional Liability Insurance
Designed for technology firms, architects, engineers, and other professionals, this insurance covers claims arising from errors, omissions, or negligent acts. Policies include cyber/privacy coverage and intellectual property protection with admitted and non-admitted carrier options across all 50 states.
Property Insurance
We protect business property including buildings, inventory, and equipment against fire, theft, and other perils. Our policies offer flexible coverage options for general property, builders risk, inland marine, and small commercial businesses with access to A-rated carriers.
Outdoor Recreation Insurance
Specialized coverage for outdoor sports and recreation businesses including climbing gyms, ATV tours, and guided expeditions. Policies provide up to $30 million in limits with accident medical coverage and endorsements for special events across all 50 states.
People
Daryle Stafford
President & CEO
Founded Veracity in 2012, Daryle combines cutting-edge technology with personalized service. He leads a team serving hundreds of thousands of clients nationwide, focusing on streamlining insurance processes while maintaining high-quality customer service standards.
Brent Waldron
Vice President of Finance
A certified public accountant with 20+ years in financial leadership roles, Brent brings expertise from managing international accounting teams. He previously served as controller for three multi-billion dollar companies, specializing in lean manufacturing and Six Sigma methodologies.
Daniel Steadman
Vice President of Underwriting
With 16 proprietary insurance programs developed since joining Veracity in 2012, Daniel has doubled written premiums while reducing loss ratios. He previously underwrote personal and small business risks for a Fortune 500 carrier before building our in-house underwriting division.
Julie Sheffield
Vice President of Operations
Overseeing daily operations since 2012, Julie leverages 13 years of property management experience. She manages human resources and operational expansion while maintaining focus on process optimization and team development.
Clint Bishop
Vice President of Marketing
With a decade of marketing leadership experience, Clint focuses on building scalable growth strategies. He emphasizes company culture and innovation while managing marketing teams across diverse industries since joining Veracity in 2019.
Questions
What industries does Veracity specialize in?
We serve 200+ industries including e-cigarettes, sporting goods manufacturing, consumer products, industrial products, and outdoor recreation. Special programs exist for cannabis, cyber risks, and hard-to-place liabilities.
Are your policies available nationwide?
Yes, we're licensed in all 50 states with both admitted and non-admitted carrier options. Our coverage extends to foreign liability exposures as well.
Do you work with startup businesses?
Yes, we welcome startups and new ventures with specialized programs. Our minimum premiums start at $1,000 with flexible deductible options available.
How quickly can I get coverage?
Our in-house underwriting authority enables policy issuance in less than four business days, often within 24 hours for many classes of business.
What makes Veracity different from other brokers?
We're 100% independent with no outside investors, offering exclusive programs with A-rated carriers. Our team combines decades of experience with cutting-edge technology for faster, more tailored solutions.
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