Business Details
Your Trusted Insurance Partner in Ithaca, NY
True Insurance has been a family-owned business since 1870, dedicated to providing comprehensive insurance solutions for individuals, families, and businesses. With a legacy spanning five generations, we prioritize personalized service, ensuring clients receive tailored coverage from trusted providers. Our team of experienced professionals works diligently to protect clients during crises, offering support for home, auto, and commercial insurance needs.Headquartered in Ithaca, NY, we serve Central New York with a commitment to transparency, reliability, and community-focused service. Our agency represents multiple insurers to secure competitive rates while maintaining a focus on client education and satisfaction. With over 160 years of combined experience, we pride ourselves on building long-term relationships grounded in trust and expertise.
Services
Home Insurance
Auto Insurance
Business Insurance
Personal Umbrella
Commercial Umbrella
Tenants Insurance
Mobile Home Insurance
Recreational Vehicles
Highlights and features
- Family-owned since 1870 with five generations of insurance expertise.
- Personalized service tailored to individual and business needs.
- Jay True holds 40+ years of experience as President.
- Deep local knowledge serving Ithaca and Tompkins County.
- Prompt claims assistance with dedicated support professionals.
What people say
Caring and personalized service
Prompt claims assistance
Competitive pricing
Family-owned expertise
Decades-long trust
Services
Home Insurance
Home insurance protects your property and belongings against damage, theft, or liability claims. Our policies cover structural repairs, personal assets, and legal expenses. We help clients secure replacement value coverage and specialized protection for high-value items like jewelry, ensuring comprehensive safeguards tailored to individual needs.
Auto Insurance
Auto insurance provides financial protection against accidents, theft, or damage to your vehicle. Our coverage includes liability, medical expenses, and property damage. We assist clients in maximizing discounts for safe driving, multi-policy bundling, and vehicle safety features while ensuring compliance with New York State requirements.
Business Insurance
Business insurance safeguards companies against risks like property damage, liability claims, and operational disruptions. We offer tailored solutions for small to large enterprises, including workers' compensation, commercial auto, and liability umbrellas. Our agents specialize in local business needs, ensuring adequate protection for diverse industries.
Personal Umbrella
Personal umbrella insurance provides additional liability coverage beyond standard policies. This protects assets from lawsuits exceeding home or auto policy limits. We help clients assess risk exposure and secure affordable policies to cover legal fees, medical costs, and damages beyond primary insurance thresholds.
Commercial Umbrella
Commercial umbrella insurance extends liability coverage for businesses beyond primary policy limits. It protects against catastrophic claims from accidents, injuries, or lawsuits. We tailor policies to cover legal fees, medical expenses, and settlements, ensuring business continuity and asset protection for Central New York companies.
People
Jay True
President
Jay True, fourth-generation leader, holds a BA from Hamilton College and 40+ years of insurance experience. Certified Insurance Counselor since 1980, he oversees operations in Ithaca, NY.
Jolene Brooker
Office Manager/Personal Lines Agent
Jolene has 40+ years in insurance, joining True in 2018. She manages office operations and assists clients with policy changes, leveraging expertise in Commercial and Personal Lines since 1984.
Mary Hulbert
Personal Lines Agent
Mary has worked at True Insurance since 2006, specializing in policy management. With decades of experience, she serves Newfield residents, focusing on personalized client service and policy customization.
Gabriella Clark
Personal Lines Agent
Gabriella joined True Insurance in 2022 after graduating from Ithaca College. She quickly became a Personal Lines Agent, assisting clients with policy changes and new coverage solutions.
Jeanette Stedge
Commercial Lines Agent
Jeanette has served as a Commercial Lines Agent since 1999, providing quotes and client support. With 40+ years in insurance, she specializes in business coverage solutions for local enterprises.
Questions
What types of insurance do you offer?
We provide home, auto, business, personal umbrella, commercial umbrella, tenants, mobile home, and recreational vehicle insurance policies tailored to your needs.
How can I get a quote?
Request a free quote online or call us at 607-273-7511. Our agents will review your needs and provide competitive options from multiple insurers.
Do you offer discounts?
Yes! We offer multi-policy, multi-car, and safety feature discounts. Ask about alarm system credits or driver safety course reductions during your consultation.
How do I file a claim?
Contact us directly at 607-273-7511 or use our online portal. Our claims manager will guide you through documentation and coordinate with insurers for timely resolution.
Are you a local business?
Yes, we've served Ithaca and Tompkins County since 1958. Our team understands local risks and connects clients with community-focused insurance solutions.
