Business Details
50 Years
experience
Your Trusted Insurance Partner in Virginia Beach
Friedman Associates has been providing comprehensive insurance solutions for 47 years, serving clients in Virginia Beach, Norfolk, and Chesapeake. Our agency specializes in commercial business insurance, personal insurance, life, health, and group/employee benefits, prioritizing personalized service and client education. With a team of experienced professionals holding industry certifications, we offer tailored risk management strategies and work with A-rated carriers to ensure competitive coverage.We emphasize lifelong client relationships, customer satisfaction, and transparent communication through face-to-face meetings, virtual consultations, and digital correspondence. Our expertise spans property and casualty insurance, employee benefits, retirement plans, and specialized commercial programs for diverse industries.
Services
Commercial Insurance
Personal Insurance
Life Insurance
Health Insurance
Employee Benefits
Workers Compensation
Property Insurance
Commercial Auto Insurance
General Liability
Bonds
Details
- Year established: 1976
Highlights and features
- We offer 47 years of experience in Virginia's insurance market with certified professionals.
- Our team provides personalized service through multiple communication channels.
- We work exclusively with A-rated insurance carriers for reliable coverage.
- Our staff includes specialists in construction, auto service, and restaurant risks.
- We guarantee competitive quotes from multiple carriers for optimal client value.
What people say
Best rates
Fantastic staff
Responsive
Class Act
Zero issues
Services
Commercial Insurance
Friedman Associates provides tailored commercial insurance solutions addressing property damage, liability, and cyber risks. Our policies protect businesses against financial losses from accidents, lawsuits, and natural disasters. With expertise in construction, healthcare, and manufacturing sectors, we help companies secure coverage through A-rated carriers while offering policy reviews to ensure ongoing adequacy.
Employee Benefits
We design cost-effective employee benefits packages including health insurance, retirement plans, and voluntary benefits. Our specialists work with businesses of all sizes to create competitive benefit programs that attract talent and support workforce well-being. With expertise in Aflac products and retirement income strategies, we ensure compliance and long-term value.
Personal Insurance
Our personal insurance services protect individuals' assets through auto, home, and life insurance policies. We offer customized solutions for different life stages, focusing on risk management and financial security. As independent agents, we access multiple carriers to find clients optimal coverage at competitive rates while providing ongoing policy reviews.
General Liability
We provide general liability insurance covering property damage, bodily injury, and advertising-related claims. Our policies protect businesses from financial exposure through premises liability, products liability, and contractual coverage. We help clients understand policy terms and ensure adequate protection against common commercial risks.
Workers Compensation
Our workers' compensation insurance covers medical expenses and lost wages for job-related injuries. We help businesses comply with state requirements while protecting against financial losses from workplace incidents. Our team assists with policy selection, claims management, and risk reduction strategies for various industries.
People
Howard Friedman
President
With over 30 years in property and casualty insurance, Howard specializes in construction, auto service, and restaurant risks. A University of Tennessee graduate, he brings deep local market knowledge and leadership to client relationships.
Brad Johnson
Vice President / Commercial Lines Producer
Brad offers 20+ years of B2B sales experience, serving diverse industries including contractors and healthcare providers. A native Virginian, he focuses on local community support while delivering tailored insurance solutions for commercial clients.
Shayna Underwood
Commercial Lines Producer
Shayna leverages B2B sales expertise from her recruiting background to serve commercial clients. With a communications degree from Longwood University, she emphasizes consultative approaches and long-term partnership development for businesses of all sizes.
Michelle Castrillo
Personal Lines Producer
Michelle brings 23 years of property and casualty experience to personal insurance services. A Hampton Roads native, she specializes in matching clients with optimal personal coverage while actively volunteering in local youth programs.
John Woleben
Employee Benefits Producer
With 43 years of experience, John specializes in corporate and personal life insurance. A former chairman of the Virginia Insurance Continuing Education Board, he provides expert guidance on retirement income and estate planning solutions.
Questions
What types of insurance does Friedman Associates offer?
We provide commercial insurance, personal insurance, life/health coverage, employee benefits, workers compensation, and specialty bonds tailored to Virginia businesses and individuals.
How do you help clients choose the right insurance?
Our certified agents analyze your specific needs, compare multiple carrier options, and provide detailed explanations to ensure you understand policy terms and coverage limits.
Can I work with Friedman Associates remotely?
Yes, we offer virtual meetings, phone consultations, email, and text communication while maintaining the same personalized service quality as in-person interactions.
How do I file an insurance claim?
Contact our office directly via phone or email to initiate a claim. Our team will guide you through documentation requirements and work with carriers to expedite resolution.
Do you offer policy reviews for existing customers?
Yes, we provide free policy reviews to ensure your coverage remains adequate as your business or personal circumstances evolve over time.
What industries do you specialize in?
We serve contractors, restaurants, auto repair shops, manufacturers, healthcare providers, retailers, and government contractors with industry-specific insurance programs.
